Winning Assignments Workshop

How can we help?

The Winning Assignments Workshop is designed specifically to focus purely on the sales and marketing aspect of your interim career. It includes developing your offer, targeting your markets, selling yourself effectively in client meetings and at networking events and handling objections. The workshop is highly practical. Not only will you learn what to do and how to do it but there will be ample time to try it out.

Objective

Ultimately, the objective of the workshop is to help you win assignments which match your specific needs and desires.

Topics

• Determining your Target Market(s) – it's not possible to market to everyone, and clients like to deal with 'specialists', so you need to determine which market segments are most likely to do business with you.
• Determining your Offer – you need a compelling business offer that grabs the attention of your target market, one that sets you apart from the crowd and gets you noticed
• Determining your Routes to Market – you need multiple routes to maximize your exposure in your target market(s)
• Effective Networking for Business Growth – like it or not, the majority of assignments are won through effective networking. Effective networking is a critical skill
• Selling Yourself in Meetings – traditional selling is likely to have potential clients running for cover. The consultative selling approach on the other hand will position you as a trusted partner who can add significant value to their business
• Handling Objections – the path to winning assignments rarely goes perfectly and potential clients usually have objections (reasons not to go ahead). Objections are where you have a real opportunity to shine as long as you handle them effectively

What they say

Sue McCarthy was just starting out on her career as an interim manager. In the week since the workshop she has had two client meetings, been offered two assignments, accepted one of them, which she describes as 'perfect' and already started work!! She told me she did not think she would have ended up in this fantastic position were it not for attending the workshop!

Jeremy Roebuck, an interim manager specializing in payments, already had a successful assignment under his belt and was confident in his ability to deliver results. He was less confident, however, about his ability to win them in the first place. "The workshop gave me the framework and processes to market myself effectively and the tools, techniques and confidence to make it happen". he said

Shon Laird an interim manager with over ten years experience, who had successfully delivered on a range of remarkably varied assignments, wrote that he found the workshop "enjoyable and valuable” and that it had given him “additional direction and focus"

Other delegates reported in their feed-back forms, that it gave them a ‘comprehensive guide to marketing myself’, feeling able to ‘better prepare for meetings’ and an ‘increased confidence’ and generally feeling better about selling themselves.

For dates and cost, please visit the website: www.interimassignment.com/Workshops.html